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Our Story YETI

Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip. We’re so glad that we weren’t the only ones looking for a YETI. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters, and ……

Yeti - Wikipedia

The Yeti (/ ˈ j ɛ t i /) or Abominable Snowman is a folkloric ape-like creature taller than an average human, that is said to inhabit the Himalayan mountains.The names Yeti and Meh-Teh are commonly used by the people indigenous to the region, and are part of their history and mythology. Stories of the Yeti first emerged as a facet of Western popular culture in the 19th century.Country: Bhutan, India, Nepal, Russia (Siberia), Tibet…

YETI Stories - Our Story

In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the ……

Yeti vs. Rtic – THE FEATHERDUSTER

Yeti, having been around longer, has had more time to build the structure of their company which has helped them be more successful. In 2009, Yeti grossed around five million dollars. In 2015, the company had a net gain of 250 million dollars. Since Rtic is a newer company, their strategy has been different from that of Yeti’s.…