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possessives - "Your company name" or "Your company's name ...

"Company name" is a noun phrase that is used on legal papers and other forms when dealing with a company as an artificial person or legal entity. Typically in these cases, "your" would not precede "company name" because the legally company represents itself. This phrase is used in correspondence between the company...…

What to Do if Another Company is Using Your Business Name

If your business name is already in use, customers will be confused and, even worse, you may find yourself on the receiving end of legal action. But once your company is fully operational, there's no guarantee some other business won't use the same name. Not everyone will go to the same measures you did to verify that a name is unique before ...…

What Is Your Company's Name Worth

May 17, 2017 · The people who buy businesses on behalf of companies often went to business school and are trained to be objective, dispassionate mercenaries, which is why they may discount or dismiss the value of your company name, logo and reputation.…