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business - The Basics of Branding

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what ...…

How to Manage Your Company's Brand Inc.com

Aug 31, 2010 · Your company brand is your mark of distinction; it's what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of …Author: Brenda Porter-Rockwell…

Brand

A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan or mark that the public associates with the company.…