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Marketing Strategy of LAKME - LAKME Marketing Strategy

The brand has been doing market penetration through teaching the customers the right kind of make-up through is websites and the salons.. Customer analysis in the Marketing strategy of LAKME–. The Beauty brand focusing on color cosmetics and skin care has been extending its reach by reaching the individual and professional salon or company-operated salon chains.…

Marketing Mix Of Lakme - Lakme Marketing Mix and 4 P's of ...

Dec 30, 2018 · Lakme is associated with FMCG industry and deals in personal care products.It is a cosmetic brand of Indian origin founded in the year 1952 by its founder J.R. D. Tata.Lakme was a subsidiary of its parent company Tomco but in the year 1996, its ownership changed hands and currently it is owned by Hindustan Unilever.Lakme occupies the first position as leading brand for cosmetics in ……

Social Media Strategy Review: Lakme - Social Samosa

Jun 06, 2014 · Social Media Strategy Review: Lakme. ... And in its attempt to diffuse the message to the mass, the cosmetic brand has used all kinds of marketing channels, including the now-popular digital media, led by social media platforms. To keep the focus sharp, in this article, we shall see how the brand has performed on social media leaving ...…

my own lakme project (3) - SlideShare

Apr 25, 2015 · The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place in Mumbai. 9. OBJECTIVES: • The main objective behind the study of this project is to evaluate the distribution channel for Lakme Company. • To study the marketing strategies of Lakme cosmetics. • To study the 4ps of marketing.…

Marketing Strategies That Helped Lakme Rule The Cosmetic ...

Mar 19, 2019 · Marketing Strategies That Helped Lakme Rule The Cosmetic Market . March 19, 2019 ... The company known as the Inform of Lakme Lever Private Limited (LLPL) holds about 360 salons, where 300 are franchised ones and 60 salons are owned and controlled by LLPL. Also, the Lakme Fashion Week events and the constant updates from the Lakme Fashion Week ...…

Social Media Strategy Review: Lakme - Social Samosa

Jun 06, 2014 · Social Media Strategy Review: Lakme. Strategy Reviews; ... And in its attempt to diffuse the message to the mass, the cosmetic brand has used all kinds of marketing channels, including the now-popular digital media, led by social media platforms. To keep the focus sharp, in this article, we shall see how the brand has performed on social media ...…

Lakmé Cosmetics - Wikipedia

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever.Having Kareena Kapoor and Ananya Pandey as the ambassador, it ranked at number 1 among the cosmetics brands in India. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco).It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.Founder: J.R.D Tata…