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Kill The Company - Forbes

May 04, 2012 · “Kill the Company” could easily be rebranded as “Kill the Marketing Department” or “Kill the Advertising Agency,” for it is an exercise that prompts people to consider the standard question—“How...Author: Marketshare…

Before You Innovate, You First Must Kill Your Company ...

Sep 26, 2012 · “Kill the Company” is a training exercise that prompts people to consider the standard question—“How can we beat the competition?”—and instead ask, “How can the competition beat us?” By putting yourself in the competition’s shoes and analyzing how to sink the company, you expose the things that are holding the company back—often the same things that are squashing employee ……