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How Michael Jordan became a brand - Los Angeles Times

Feb 14, 2019 · Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship. Introduced by the Chicago Bulls superstar in 1984 and later marketed by Nike in 1985 as the Air Jordan 1, created the basketball sneaker branding market.…

History of Jordan - SneakerNews.com

Feb 23, 1896 · At the heart of the franchise is the perfect synergy between athlete and technology – Michael Jordan, the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career that epitomize his relentless dedication to performance, innovation and achievement.4.3/5(171)…

History Of Air Jordan Foot Locker

Since Michael Jordan made 23 one of the most famous numbers in sports history, it made sense that the Air Jordan XX3 would be one of the most anticipated sneakers in footwear history. Tinker Hatfield returned to lead the design, and his take included new technology and craftsmanship to deliver a timeless addition to the Air Jordan lineage.…

Jordan. Nike.com

See what's happening with the Jordan Brand. Check out the latest innovations, top styles and featured stories. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests.…