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Mountain Man Brewing

Founded in late 2012 by Sligo native Phil Cullen, Mountain Man Brewing Ltd. is West Cork’s first entry to the Irish craft beer industry. Mountain Man brews great tasting craft beer using the finest quality malt and hops for people who colour outside the lines. At Mountain Man, ……

Mountain Man Beer Company (Case Study Analysis)

Aug 11, 2017 · Mountain Man Brewing Company is a family owned brewery located in West Virginia that has been strong presence as lager brand in this region. Ever since, it has marketed towards the blue collar, middle to lower income population in the region with its bitter, higher alcohol content lager.…

Mountain Man Brewing Company: Case Analysis

Aug 31, 2016 · Mountain Man Brewing Company Founded by Guntar Prangel in 1925. Located in New River Coal Region in WestVirginia. Launched MOUNTAIN MAN LAGER by reformulating an old family brew recipe. By 2005,mountain man beer company was generating $50 million in revenue and selling over 520,000 barrels. Known asWestVirginia’s beer. Popular among blue collar working men.…

Mountain Man Brewing Company: A Marketing Case Study ...

Oct 07, 2016 · Then, by 2005, Mountain Man Brewing Company “was a legacy brew in a mature business,” bringing in over $50 million through it sales of 520,000 barrels of Mountain Man Lager. The company sells its beers primarily in Illinois, Indiana, Michigan, Ohio, and of course, West Virginia and is considered a second-tier domestic producer in the beer industry.…

Mountain Man Brewing Company Case Essay Example

Mountain Man Brewing Company (MMBC) is a family business founded in West Virginia in 1925 by Guntar Prangel. The company is now operated by Guntar’s grandson, Oscar. Oscar’s son, Chris, is slated to inherit the business in five years when his father retires.…

Mountain Man Brewing Company - Harvard Business School ...

Aug 31, 2016 · ABOUT THE COMPANY •Founded in 1925 by Gunther Prangel. • Core customers - blue collared men over age 45. •Known as “WEST VIRGINIA’S BEER” •Had a strong brand image with various accolades to its name. •Generated revenue of over $50 million and sold 520,000 barrel^2 of Mountain Man Lager in 2005.…