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Impact Products

Impact Products is owned by the S.P. Richards Co., a wholly-owned subsidiary of the Genuine Parts Company (NYSE: GPC). Impact operates office, manufacturing and distribution centers in: Toledo, Ohio, Purvis, Mississippi, and Riverside, California.…

The Power of a Good Logo

Oct 22, 2013 · In our research, we found that the enhanced identification benefit offered by a brand logo (in other words, making it easier to identify a brand in the sea of competing offerings) has no significant impact on customer brand commitment and only a small impact on company financial performance.…