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The CRM Frameworks/Models : IDIC, QCI, Value Chain ...

The IDIC Model has been developed by Peppers and Rogers (2004) According to IDIC model, companies should take four actions in order to build closer one-to-one relationships with customers: Identifying who the companies’ customers are and building a deep understanding of them.…

CRM AIA Insurance - ABDT 3137 CUSTOMER RELATIONSHIP ...

1) What is IDIC model ? IDIC is the short-form of four categories that is Identify, Differentiate, Interact and Customize which is explain about the theories of making customer relationship management become more efficient. Companies use these four models to enhance their customer services and develop the relationships management with their customers.…