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The secret of successful drug launches McKinsey

Mar 01, 2014 · We estimate that pharmaceutical companies will launch some 400 new products in the next three years, up 146 percent from 2005. Given this changing external landscape, awash with more products of ever greater diversity, it’s never been more important for pharmaceutical companies to crack the new-product launch code.…

How to Start a Pharmaceutical Company Bizfluent

Nov 21, 2018 · For example, you can launch a pharmaceutical company that manufactures and promotes its products. This option requires a substantial investment and extensive paperwork. If you're on a limited budget, consider starting a pharmaceutical distribution business. Many business owners in this niche start small and expand their operations over time.…

New Product Launch Playbook: Shaking up Status Quo in ...

May 25, 2018 · As pharmaceutical companies start the process of updating their product launch playbook, it’s important that they take generational differences into account. Our research shows that Millennials, Gen-Xers, and Baby Boomers have very different preferences when it comes to how they access and consume information about new pharmaceutical products.…