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Wisconsin's Malted Milk Story Online Exhibits ...

The company originally marketed its new product as "Diastoid," but trademarked the name "malted milk" in 1887. Despite its origins as a health food for infants and invalids, malted milk found several unexpected markets. Explorers appreciated its lightweight, non-perishable, high-calorie qualities and began taking malted milk on treks worldwide.…

Horlicks Racine History

He is the secretary and treasurer of the company and his two sons are actively associated with him, the elder, Alexander J. Horlick, being vice president of the company, with William Horlick, Jr., as secretary. In 1906 the name was changed to Horlick’s Malted Milk Company.…

Horlick’s Malted Milk – Wisconsin 101 Our History in ...

Malted milk’s convenience, nutritional value, and melt-in-the-mouth flavor made it a favorite amongst travelers, soldiers, explorers, athletes, singers, and many more. By the turn of the century, the Racine-based Horlick’s Malted Milk Company saw its products appear in stores all over the globe, from Greenland to Hong Kong.…

Horlick’s Malted Milk, Racine, Wis., U.S.A., London, Eng ...

Mar 31, 2017 · Horlick’s Malted Milk began manufacture in the late 1800’s and is still produced today by the GlaxoSmithKline plc, a British company headquartered in Brentford, London. According to the Horlicks web site: Horlick’s was invented by two British-born men, William Horlick (1846-1936) and his brother James (1844-1921) from Gloucestershire ...…

William Horlick - Wikipedia

William Horlick, Sr. (23 February 1846 – 25 September 1936) was an English-born food manufacturer and the original patent holder of malted milk.He emigrated to the United States in 1869, settling in Racine, Wisconsin.There he started a food company with his brother, James.Horlick was a well-known philanthropist in the Racine area.Born: 23 February 1846, Ruardean, Gloucestershire, ……