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General Mills Inc Encyclopedia.com

In 1999, for the first time in its history, General Mills passed Kellogg to claim the top spot in the U.S. cereal sector. General Mills had gained on the longtime industry leader through its consistent rollout of successful new products, its ability to maintain the highest price per box average among the leading cereal makers ($3.30, compared ...…

History - General Mills

The General Mills story begins in 1866 in the United States, in the Minneapolis area (Minnesota). The Group will celebrate its 150th anniversary in 2016, marked by the development of quality products thanks to a culture of innovation and an expertise in making and distributing food products trusted by consumers all over the world.…

General Mills Story - Profile, CEO, Founder, History ...

History. General Mills came into being in the year 1928, when the president of the well known food manufacturing company Washburn-Crosby, James Ford Bell, guided his company to merge with 26 other mills. In the beginning, the company marketed its products with some top box coupons that could be exchanged for the well-known Betty Crocker products.…