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An Introduction to Marketing Flashcards Quizlet

For customer satisfaction, should a company be more concerned with actual performance or perceived performance? ... In a product-centric company, sales bias is on the side of the _____ in a transaction. ... In a customer centric world the goal of the firm is.... To Maximize Shareholder value.…

Product-Centric Versus-Customer Centric organization

Mar 21, 2008 · Product-Centric Versus-Customer Centric organization ... searching for more customer needs to satisfy Approach to personnel Mental process Sales Bias Culture People Product-Centric vs. Customer-Centric (Jay R. Galbraith, Designing the Customer-Centric Organization A guide to strategy, structure, and process, 2005) Products-Centric Company ...…

Customer centricity suggests that you should fire ie get ...

True or False. Customer centricity suggests that you should “fire” (i.e. get rid of) your least valuable customers. Your Answer Score Explanation False Correct 1.00 True Total 1.00 / 1.00 Question 10 In a product-centric company, sales bias is on the side of the _____ in a transaction. Your Answer Score Explanation Market Broker Buyer ...…

How to Measure Customer Centricity CustomerThink

Customer-centric goals are not sustainable without correlation to company objectives such as revenues, margins and profits. Therefore, the results of customer satisfaction measurement programs must be linked with business performance measures such as customer share, customer retention or similar factors that directly correlate with financial ...…

4 Keys to Successful Customer-Centric Selling

Your sales and marketing efforts will be more successful if you take a customer-centric selling approach. What is customer-centric selling? Simply put, customer-centric selling is selling with the customer in mind. Here are some tips to do this effectively: What Customers Want Your customers don’t care about what you want. ... Your company ...…