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Unit 2.1 strategic planning and the role of marketing

Feb 12, 2013 · Unit 2.1 strategic planning and the role of marketing 1. Unit 2. STRATEGIC PLANNING AND THE MARKETING PROCESS ObjectivesParticipants will be able to:1.explain company wide strategic planning and itsfour steps2.explain functional planning strategies assessmarketing role in strategic planning 1…

Four Steps of company wide strategic planning with full ...

Sep 18, 2018 · Four Steps of company wide strategic planning with full explanation. Ta September 18, 2018 Strategy Leave a comment. Company-wide strategies planning: Most successful companies developed strongly customer-driven marketing strategies and programs that create customer value and relationship. Companies are mostly guided by these strategies ...…

Chapter 2 21 Explain company wide strategic planning and ...

Chapter 2 2.1: Explain company-wide strategic planning and its four steps. Strategic planning sets the stage for the rest of the company's planning. Marketing contributes to strategic planning, and the overall plan defines marketing's role in the company. Strategic planning involves developing a strategy for long-run survival and growth.…

What is strategic planning? definition and meaning ...

strategic planning: A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the ...…

Marketing - Chapter 2 Review Flashcards Quizlet

Explain company-wide strategic planning and its four steps: (pg. 38-40) Strategic planning sets the stage for the rest of the company's planning. Marketing contributes to strategic planning, and the overall plan defines marketing's role in the company.…