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Every Business Needs a Battle Cry

A goal-based battle cry will keep the future vision at top of mind of all employees, and it's the first step in aligning their own goals and job actions. An effective company battle cry should be short and memorable; it isn’t supposed to summarize your entire strategic plan. It should reflect your aspirational future.…

What's Your Rallying Cry?

Jun 20, 2017 · A rallying cry is more than a tagline. It has a deep meaning for the organization that transcends marketing and sales. In 1997 Apple launched its slogan, “Think Different.” The slogan became a rallying cry for the brand, and it still guides the company twenty years later.…

Battle cry - Wikipedia

A battle cry is a yell or chant taken up in battle, usually by members of the same combatant group.Battle cries are not necessarily articulate (e.g. "Eliaaaa!", "Alala"..), although they often aim to invoke patriotic or religious sentiment.…