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Co-creation - Wikipedia

Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. Another meaning is the creation of value by ordinary people, whether for a company or not.…

Three ways companies can make co-creation pay off McKinsey

Dec 01, 2014 · For co-creation to pay off handsomely over time, companies must focus it on activities that deliver a sustainable competitive advantage. That may be about being a price leader, a product innovator, or superior service provider. P&G has used co-creation to remain an innovator in household cleaning products.…