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Callaway Golf Company - Case - Harvard Business School

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in sales in 1998. Mr. Callaway had built a $800 million business by making a truly more satisfying product for the average golfer ...Cited by: 3…

Callaway Golf Case Study :: Business, Strategy, solution

Callaway Golf Company Marketing Essays - Case Write-Up: Callaway Golf Company Callaway's marketing strategy from 1988 to 1997 Since 1982, Callaway Golf Company (CGC) evolved from a small golf club manufacturer established in California to the world's largest manufacturer and marketer of golf clubs with sales of $842.9 million in 1997.…

Callaway Golf Company Case Analysis

Callaway Golf Company Case Analysis Callaway Golf Company (“Callaway”) has led the worldwide golf-equipment industry through pursuing concentration and differentiation strategies that result in innovative products. It produces innovative golf clubs and putters, balls, and apparel and…

Case Study Analysis Callaway Golf Essay - 1410 Words ...

Oct 15, 2006 · Callaway Golf Company 1272 Words 6 Pages. Callaway Golf Company (CGC) Harvard Business School Case Study Ely Callaway had a vision, “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different from the competition, the company would be successful” (Lal & Prescott, 2011, p. 1).…

Case Study of Callaway Golf Company Essays - Bartleby.com

Case Study of Callaway Golf Company Section I. Summary Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA.…

Strategic Report for The Callaway Golf Company

producer of premium golf. Company Background Callaway Golf was founded in 1982 by Ely Callaway, an entrepreneur with a personal interest in the game of golf. Before entering the golf industry, Callaway had a successful career as president of a textile company. He also owned a California vineyard and winery, which he sold in 1981.…

Callaway Golf Company - Wikipedia

Callaway Golf Company is an American global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries worldwide. The American company, based in Carlsbad, California, is the world's largest manufacturer of golf clubs.Founder: Ely Reeves Callaway, Jr.…